Brand-Led Transformation

Brand positioning services North Carolina

Brand strategy, targeted execution and diligent measurement is not enough to facilitate long-term brand development. And certainly not enough for lasting brand transformation. The organization must be prepared to make internal process, personnel and structural changes to ensure that this development and transformation happens. And those changes must be aligned to the brand’s positioning to the customer. Without this, brands risk permanently having a ‘say-do’ gap in the eyes of the customer.

After we have launched your brand, we work with you in:

Brand-Led Business Planning Services

We redefine your business planning and marketing planning process with the brand strategy as the primary filter determining which initiatives merit your company’s attention.

Brand Roadmap Development Services

We build a brand roadmap of all strategy and execution activities needed for your organization to deliver your brand. We work with you to allocate an investment prioritization to these activities (based on brand criteria) and provide you with a full plan to take to your stakeholders.

Brand-Led Change Management Services

We collaboratively work with you to execute structure, process, personnel and technology changes needed to deliver on your roadmap. We pay particular attention to the needs of your stakeholders so that they can support in the Change Management process.

Brand Governance (Brand Council) Services

We develop a Brand Council, a governance structure whose sole focus is the safeguarding and promotion of the brand’s positioning for the long-term. We guide you through its membership, the definition of member roles, charter development, meeting cadence and agenda development. And we run the meetings for you to ensure that Brand Governance becomes a natural part of your organization’s culture.