Creative and Advertising

Despite advances in marketing technology, it is still creative imagery and copywriting that appeals to the minds and hearts of customers. This is certainly true of B2C consumers. But it’s also true of B2B customers – after all, they are also consumers. Our creative development process resonates with your audiences through focused keywords, targeted copywriting, and relevant imagery. And our content marketing, media management and PR deliver your message precisely and meaningfully.

Our Creative Development and Advertising Services include:

Creative Concepting Services

Creative elicits emotion. Creative is what people remember. We translate your business and marketing objectives to creative concepts we feel will intellectually AND emotionally engage your customer. We then help you to evaluate each of these options before arriving at a final selection.

Copywriting Services

Pictures speak a thousand words. And that’s part of the problem. You want customers to speak those words that correspond to your message. Copywriting Services are necessary to drive home precise messages. Our creative campaigns consistently have appropriate copy options for you to consider based on your unique business and marketing campaign objectives.

Ad Development Services

Ad Development (for multiple channels, including print, radio, and digital). We will apply chosen creative concepts to whatever execution is needed to achieve marketing campaign objectives. Executions could include digital ads, social ads, sales collateral, print, radio, out-of-home or TV/Video.

Media Planning and Buying Services

We develop the most relevant integrated media plan to achieve your marketing campaign objectives. Once you approve the plan, we buy the media with an eye to making the most effective use of your media dollar.

Content Marketing Services

Custom content helps drive marketing results. These can be uniquely created to reflect your business’ objectives and your target’s needs. We can generate video, blogs, articles, white papers, and presentations to suit your needs. And we will optimize them for SEO to ensure they get the most online activity.

Public Relations and Events Services

We work with you to determine the marketing objectives of the PR initiative. Then we establish a strategy to reach out to media to issue press releases and/or find media opportunities that will deliver on those marketing objectives.

Events too must first have marketing objectives. We establish these with you and propose several event themes. Once selected, we put together a budget plan and execution timeline for your approval. Then we execute, including attendance on event dates and delivery of post-event results.