Creative and Advertising

Despite advances in marketing technology, creative imagery and copy appeal to the minds and hearts customers After all, your customers are people first. Our creative development process, through targeted copywriting and relevant imagery, is a necessary step to ensure that we deliver your message in an emotionally motivating way.

Our Creative Development and Advertising services include:

Creative Concepting

Creative elicits emotion. Creative is what people remember. We translate your business and marketing objectives to creative concepts we feel will intellectually AND emotionally engage your customer. We then help you to evaluate each of these options before arriving a final selection.

Copywriting

Pictures speak a thousand words. And that’s part of the problem. You want customers to speak those words that correspond to your message. Copywriting is necessary to drive home precise messages. Our creative campaigns consistently have appropriate copy options for you to consider based on your unique business and marketing campaign objectives.

Ad Development

Ad Development (for multiple channels, including print, radio, and digital). We will apply chosen creative concepts to whatever execution is needed to achieve marketing campaign objectives. Executions could include digital ads, social ads, sales collateral, print, radio, out-of-home or TV/Video.

Media Planning and Buying

We develop the most relevant integrated media plan to achieve your marketing campaign objectives. Once you approve the plan, we buy the media with an eye to making the most effective use of your media dollar.

Content Marketing

Custom content helps drive marketing results. These can be uniquely created to reflect your business’ objectives and your target’s needs. We can generate articles, white papers, presentations and video to suit your needs and we can optimize them for SEO to ensure they get the most online activity.

Public Relations and Events

We work with you to determine the marketing objectives of the PR initiative. Then we establish a strategy to reach out to media to issue press releases and/or find media opportunities that will deliver on those marketing objectives.

Events too must first have marketing objectives. We establish these with you and propose several event themes. Once selected, we put together a budget plan and execution timeline for your approval. Then we execute, including attendance on event dates and delivery of post-event results.