Custom CMO Advisory

Marketing is complex and ever-changing. The continual need to keep pace with customer trends, changing technology and business pressures make Marketing the most complex functional area within the organization. We understand that and can make senior talent available to you on a custom basis, including in each of the following areas:

Marketing Planning

Do you need guidance developing your marketing plan? Do you need to develop one from scratch if you are a startup? What organization or market changes necessitate a change in how you develop your marketing plan? How will this marketing plan help you build a long-term marketing capability for your organization? We work with you through these and other questions to produce your marketing plan (at the product or division level).

Marketing Opportunity Definition

What new markets could you enter? What product areas can you expand into? What target profiles are natural market extensions for your existing products? What returns can you expect? We answer these questions and more to frame the actual marketing opportunity before you.

Marketing Due Diligence for M&A

How is your target company’s marketing prowess? What should you be confident in? What should keep you up at night? We provide a complete view of the marketing angle of the potential acquisition target or acquirer.

Marketing Organization Structure

What is the optimal structure to generate results and efficiencies for your organization? We map our your current organization, understand their roles and job descriptions, understand your organization’s needs and future direction, and recommend an alternate organization structure that will deliver what your company needs.

Marketing Process Development

Is your Marketing team most efficiently getting the message to the market? How can you integrate your Marketing Group into the broader value delivery process of the organization? What stakeholders do you need to support you and how? We map out your current marketing processes, define the future state processes and help you make the necessary changes needed to deliver the future state.

Marketing Training and Education

What are your training needs? How can we build a program to meet those needs? Whether in-person or virtual training, we design a customized package fit to your unique business needs and your unique team members’ learning styles.

1-on-1 Marketing Coaching

How can we create a 1-on-1 coaching package to help you with your unique needs as a marketing leader? We work with you as needed, when needed and as often as needed to provide you with peace of mind with executive caliber marketing counsel.