This article is written by ZenithRise Group, a marketing services firm based in California and North Carolina serving Private Equity Portfolio Companies around the US. While working with a leading US consumer Private Equity firm, we saw first-hand the impact a balanced operational cost-cutting and growth oriented marketing-based approach takes
When we work with Franchisors, a strategic discussion around centralization or centralization of marketing inevitably occurs. While there are merits to both approaches, this article, provided by ZenithRise Group, a marketing agency located in California, argues for the centralized approach with some allowance for decentralization. Let’s first define what we
This article outlines the best practices in real-estate marketing from ZenithRise Group, a real-estate marketing agency in California. With the years of booming real-estate markets we’ve had in most of the US, it’s easy to negate online marketing as an afterthought. However, at no greater time is it important to
This article s provided by ZenithRise Group, a technology marketing agency in California, with technology clients around the country. While efficiencies are the outcome of technology, taking an efficiency based approach to your marketing is highly inefficient. It makes your target feel that you don’t understand the challenges and pressures
This article defines SEO for the reader from ZenithRise Group, an SEO agency in California with clients around the country. To many clients, even those within marketing, digital marketing is a vast unknown. It’s difficult to keep pace with the options out there. And there are many. With thousands of
Recently, a marketing colleague looking to enter into BEV ownership, raised a discussion of the strongest brands in the EV sector. Consistently, Tesla was mentioned as top of mind. Not surprising. After all, while Tesla didn’t invent the sector, it did proliferate it. And, while not all responsible for proliferating
(Originally published in January 2024). Tesla’s standing in building the EV industry is unquestioned. Along this way, it has been known for a formulaic, yet effective car, until now. Enter Cybetruck. This vehicle – so different from the past – defines the brand on a long-term go-forward in the following
Has the EV industry done enough to emotionally engage the consumer? Many traditional consumers, lovers of ICE vehicles, would say no. And so they remain with ICE vehicles. There isn’t a compelling enough reason to make the switch to electrification. For others, the financial and environmental benefits are enough compulsion.