Recently, a marketing colleague looking to enter into BEV ownership, raised a discussion of the strongest brands in the EV sector. Consistently, Tesla was mentioned as top of mind. Not surprising. After all, while Tesla didn’t invent the sector, it did proliferate it. And, while not all responsible for proliferating
(Originally published in January 2024). Tesla’s standing in building the EV industry is unquestioned. Along this way, it has been known for a formulaic, yet effective car, until now. Enter Cybetruck. This vehicle – so different from the past – defines the brand on a long-term go-forward in the following
Has the EV industry done enough to emotionally engage the consumer? Many traditional consumers, lovers of ICE vehicles, would say no. And so they remain with ICE vehicles. There isn’t a compelling enough reason to make the switch to electrification. For others, the financial and environmental benefits are enough compulsion.