Logo + Visual Identity

Establishing a brand logo, a visual system and brand guidelines is a part of the strategy of representing a brand in the market. We work with our design team to educate them on the client’s business, explain the target audiences, and discuss the newly developed brand position. We then work with them to review creative logo options and present our finalists for your consideration and selection. While the logos are presented, so too are the visual systems (colour palette, font-type, etc.) in various applications. And then these are documented in Brand Guidelines, a tool to help you communicate the brand visually for the long-term.